Miguel Cotto Uses Ecko T-Shirts to Help Promote Fight....And More!

As May 5th is quickly approaching we are looking at probably the kick off to the best sporting year in ages. Miguel Cotto and Floyd Mayweather Jr. will faceoff to continue along the path to solidify each person’s legacy as a world class hall of fame worthy fighter and as the best of all time. However it is important to understand another aspect of this fight, and that’s the business element.

Year after year all fight fans hear about “Money Mayweather” and how he, on his own, holds the record for most PPV buys, on top of a few belts in a couple of weight divisions. Or you may have heard that in the Mayweather absence, Manny Pacquiao quickly moved up the ranks to the number one pound for pound boxer in the world, and became one of the 15 highest paid athletes on the planet. If you have heard all of this then you may be curious as to where Miguel Cotto can even come into the conversation.

First of all let’s look at the fact that, Miguel’s last fight saw him rake in 600,000 PPV views. If you’ve been following along, that’s number three on the most views list behind you guessed it, Money and Pacquiao. Then we have the endorsements. Cotto has had a long standing agreement with Ecko Unltd, and for the most part to many consumers is considered the face of the brand. Now with probably the biggest fight of his career looming, He is putting himself in position to make a lot of cash, not just on the fight, but in the endorsements and fan memorabilia long after the fight is over.

As part of his positioning and in celebration of the upcoming event, a limited edition Miguel Cotto Ecko t shirts collection consisting of eight distinct items has been launched by Ecko Unltd urban clothing. And to help promote the fight globally and to aid in cementing himself as the fan favourite for the fight, Cotto has been to visit troops in Germany.

"Cotto is one of the best in the boxing world, so it became natural for us to start a relationship with him. Along with Miguel his team and family are the best in the industry and together we have achieved unprecedented success." said Eric Samson, Director of Sports Marketing and E-commerce at Ecko. "We're excited about the May 5th fight in Las Vegas because it's a big deal for Cotto and the Ecko team. Our multi channel marketing campaign activating this event has helped drive notable attention to an already highly anticipated event."

Cotto is also working with Ecko MMA in an effort to help cross promote for the brand. The Ecko marketing and e-commerce team in conjunction with the Cotto camp has arranged banner ads, photo shoots, social media campaigns, video production and other initiatives with a focus on digital. Both Miguel and the urban clothing brand have a highly engaged digital customer base which will definitely work towards promoting this fight as well.

So while “Money Mayweather” may make all of his earnings on the fight itself, Cotto has adopted a true hustler’s spirit and put himself in a position to profit, once again, long after he is done with boxing. What are your thoughts on Miguel Cotto as a businessman?

How to Get Free Urban Clothing Being A Hip Hop Artist!

Every single week I receive either an email, or a twitter message, or something on Facebook from a young urban artist trying to make it to the next level, and the content of the message is almost always the same, "you should give me some clothing!" Really? This is how we do business nowadays? Well because I constantly get inundated with these type of ultimatums, I felt now was a great time to try and help some of you urban artist who may not understand how to actually get promotional urban clothing from retailers and designers.

 

Read this article in full at http://www.nustylze.com/urban-blog/view/1970/how-to-get-free-urban-clothing-being-a-hip-hop-artist-

White Converse Reform Hi Trainers at NuStylze!

Details:

* Unisex shoes from Converse
* No leather materials used in construction.
* The original Converse basketball shoe.
* Classic converse comfort: durable canvas upper and rubber sole.
* UK & US sizing are the same for this shoe.

The White Converse Reform Hi Trainers are easily one of the cleanest that the brand has created in years. The original basketball shoe manages to give a new look to a classic style, while still maintaining the essence of Converse shoes. As it is with the many of the brands other items, the White Converse Reform Hi Trainers are a unisex design with no leather materials used in its construction. For more great items like this visit http://www.nustylze.com/mens-converse

White Converse Reform Hi Trainers at NuStylze!

Details:

* Unisex shoes from Converse
* No leather materials used in construction.
* The original Converse basketball shoe.
* Classic converse comfort: durable canvas upper and rubber sole.
* UK & US sizing are the same for this shoe.

The White Converse Reform Hi Trainers are easily one of the cleanest that the brand has created in years. The original basketball shoe manages to give a new look to a classic style, while still maintaining the essence of Converse shoes. As it is with the many of the brands other items, the White Converse Reform Hi Trainers are a unisex design with no leather materials used in its construction. For more great items like this visit http://www.nustylze.com/mens-converse

Why Urban Clothing Is A Frustrating Business To Be In!

I have been selling urban clothing for a while now, and love pretty much every bit of it. The connections I've made the new artist I've been able to help promote, all of it has been fantastic. However there is still one aspect of selling hip hop clothing that still frustrates me anytime it crops up, and that is explaining my niche to people when they ask what I do.

You would think this would be an easy question to answer, however, to someone who is not familiar with the subculture, they think they have it figured out when they really have no clue. I'll give an example. I usually tell people, "oh, I'm an urban clothing retailer" the response is almost always the same, "so you sell clothes that are two sizes to big?."  or "so you only sell baggy jeans and hoodies, I don't wear that type of clothing?" ARGHHHH!!!!!!!!!

I realise that over the years hip hop has taken a couple of knocks and some may even say it hasn't always presented itself in the right light. Well okay fine but if that was the past, what about now? Has urban clothing not evolved into something more presentable globally? I believe it has!

So to those who honestly think that urban clothing is nothing more than oversized fashion I always challenge them to look around, not just at my site, but at others in the market. This is the only way to truly see that urban clothing and hip hop music is a culture, and like in true culture is is always evolving and that it is always progressing. I also generally let them know that because it is a progressing culture, that trying to label it as one thing says more about them as an individual than it does about the culture.

What are your thoughts? What frustrates you the most about urban clothing? I look forward to hearing some responses.

Willow Smith Shows Off Shaved Head

Willow Smith had everyone whipping their hair to her 2010 hit single, but she’s on to the next. The pint-sized trendsetter, known for her wild style, made another bold image change, trading her long locks for a shaved head. Willow, whose Roc Nation debut Knees and Elbows is due this spring, once again proves she is not your average 11-year-old. Will her young fans follow suit?

T.I. Brings Out Family, Keri Hilson, & Yelawolf at AKOO Fashion Show

It was a family affair as T.I. hosted a fashion show for his AKOO clothing line in Atlanta last night. The King and his queen Tiny held court with Tip’s mother and their children, who sported some of the runway fashions and even performed. The star-studded affair, hosted by comedian Kevin Hart, drew celebs such as Keri Hilson and Yelawolf. The event was taped for the season finale of VH1’s “T.I. and Tiny: The Family Hustle.”

Rumor has it that Tip and Tiny are expecting another addition to their happy family, but you’ll have to tune into their show to find out.

urban clothing